Số lượng
Mức lương
Thoả thuận
Nơi làm việc
Quận 3, HCM
Ngày đăng tuyển
Ngày hết hạn

I. Duty & Responsibilities:

1. Develops brand and Business-Building local store marketing promotion and effectively implements  local store marketing promotions: 

  • LSM Promotions Development: develops insight-based and brand-consistent LSM promotions for the region based on the approved objective and strategies 
  • Promotions implementation(local): Monitors implementation addresses deviations from standards and provides feedback re-promotions, Evaluates result and consolidates learning for the regions

2. Develops the Brief, evaluates creative, and manages the implementation of merchandising materials: 

  • Merchandising Brief Development: Has the ability to develop a merchandising brief with minimal supervision 
  • Merchandising Creative judgment: consistently applies the principle and provides strategic inputs to the agency with the merchandising brief as basis 
  • Monitors the implementation of merchandising materials within the district/channel and promptly addresses deviation from guidelines 

3. Manages LSM budget to achieve targets and conducts ROI analyses in developing and evaluating local store marketing activities: 

  • LSM budget management: Manages LSM budget within the district/channel to achieve brand and business targets 
  • LSM ROI Analysis: Has the ability to conduct an ROI analysis for a project/activity with supervision 

4. Local Market And Competitive Understanding: 

  • Collect and Integrates local market and competitive understanding with internal data to develop accurate and comprehensive situation analyses for local market. 

5. Local Category/Product Activation and Pricing: 

  • Recommends which categories/product to highlight/push and recommend pricing strategies for categories/product based on local market dynamics and business performance  

6. Restaurant Operations Understanding: 

  • Develops a relevant understanding of SBU Marketing, Store Operations, Commissary, QM, Network Development, Purchasing and R&D for flawless execution of the marketing mix in-store 
  • Restaurant Operations understanding: Monitors and identifies deviations from the proper execution of the marketing mix in store across the different functions 

7. Brand Equity Execution: 

  • Develops the RBU Marketing Plan, coordinates to execute the SBU Marketing Plan and monitors compliance to the BPR and Store & Visual identify standard with LSM Team 

8. Community Relations: 

  • Develops relationship with key influencers/stakeholder in community to promote good company image and affinity for the brand 

9. OOH Media Management: 

  • OOH site evaluation: Assesses and recommends sites for the area base on OOH principles and business objective 

II. Requirements

  • University graduate in Business Administration, Marketing, Foreign Trade, Economics… 
  • 4 - 5 years relevant working experience in trade marketing/trade category at the same position in FnB/FMCG industry.
  • Good knowledge of trade marketing, sales & marketing in FMCG industry.
  • Good communication, presentation, negotiation and well-organization skills.
  • Problem-solving and planning skills.
  • Dynamic, proactive and ready for moving & business trip.

III. Contact:

If you are interested in this position, please kindly send your CV to email address:

Phone: 028 39309081 - ext: 161

Mobile: 098 556 1178



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