Jollibee is a phenomenal success story because just only two small ice-cream parlors established in 1975, specializing in sales of hot foods and sandwiches, then it became the company with seven stores in 1978, specializing in sales of hamburgers. Then it becomes a corporation creating the revolution of fast foods in Philippines.

Currently, Jollibee has more than 900 stores in Philippines and nearly 300 stores in countries around the world such as US, Hong Kong, United Arab Emirates, Qatar, Brunei, China, and Vietnam. .


The first Jollibee store was opened in Vietnam in 2005. Since then, Jollibee has tried its best to bring Vietnamese families with delicious meals at reasonable prices.

Jollibee has more than 80 stores in Vietnam spreading across the country until now. Jollibee not only serves the fastest foods with the quality under strict censorship, but also gives people a warm and luxury space so that everyone can enjoy the foods in the most comfortable way with family and friends. From these platforms, Jollibee Vietnam always cherishes became a fast food brand to bring delicious foods with taste suitably for the Vietnamese along with the goal of creating a culinary destination to make cohesion of Vietnamese families through nice meals. This is also a prerequisite for consolidation and sustainable development of Jollibee in long term.


Customer Focus


Respect for the Individual


Spirit of Family and Fun

Honesty and Integrity

Honesty and Integrity



To serve great tasting food, bringing the joy of eating to everyone.


The boom of Jollibee™ is due to strict compliance with and dedication to high standards symboled as "F.S.C": The foods served to the public must meet superior standards of the company, otherwise we will not put on the market. Service must be quick and polite. Cleanness, from the kitchen to the applications must always be kept cleanly. Jollibee is really proud of employees, they are always dedicated to their work.

Jollibee always recognizes them by giving the best preferential modes in the fast food industry and supporting them on the comprehensive and modern training programs. The managers are often communicated the human management skills under private direction on the latest operating systems in the stores. The service groups are trained in various stores and food services are always renewed. Jollibee also provides career opportunities for qualified and quality members of the group so that they can advance to management level in the food service industry.

The in-store activities are supported effectively by experienced experts in the field of Marketing, Engineering and Management of Information Technology.